Register a domain name - tips

Check domain name availability

Tools are provided by domain registrars to help you check if your desired domain name is available.

Register the domain yourself

Always register your domain yourself and register it in your name. It's too important to rely on someone else! 

Enable automatic renewal - don't let your domain name registration lapse 

Set up automatic renewal to avoid losing your domain name due to missed renewal dates. Lock it to help prevent transfers or unauthorised changes. Mark the renewal date on your calendar and setup a reminder.

Use country codes for local audiences 

If your business is targeted to a specific country, use a country code domain (like .au, .nz, or .uk) to improve local visibility.

Redirect variants carefully 

Consider registering slight variations of your domain name to catch typos but avoid overdoing it, as it can look 'spammy'.

Don’t register competitor names 

Don’t register your competitors’ domain names and redirect them to your site. It’s unethical and can hurt your reputation.

Choose domains that people can spell 

Choose a domain that’s simple to spell to prevent confusion and lost traffic.

Make sure it is easy to remember 

Pick a short, catchy name that's easy to recall and share.

Test it doesn't confuse as a URL

Ensure the domain is easy to read and simple, avoiding confusing symbols or numbers.

Make sure no hidden words

Avoid domains that create unwanted words when put together, which could confuse or embarrass your audience.

Use appropriate keywords 

Incorporate relevant keywords that describe your business or industry to improve search visibility.